LET'S GET THE BALL ROLLING
client confidence score in business decisions post research
clients served
faster than the industry standard
panelists surveyed
We're redefining what market research looks like, and to us, nothing is more worthy of our effort than delivering sophisticated insights to folks motivated to make an impact. We channel our expertise to refine our business, just as we do with our data.
Empathy shapes everything we do, from creating user-friendly experiences to research questions that go deeper. By stepping into our clients' and panelists' shoes, our insights are relevant, actionable, and built on genuine relationships.
Great insights should be easy to understand and use. We cut through complexity, allowing clients to focus on what truly matters. By presenting data clearly and concisely, we transform overwhelming information into straightforward insights that empower clear decisions.
Creating a delightful user experience is at the heart of what we do. We aim to excite our clients with our work, turning even the most newbie researcher into a data nerd. We infuse our personality into all of our user interactions because life is too short for corporate jargon.
We empower users to make big waves and confident decisions. By amplifying the voices of consumers, our research helps clients better understand their audience. Everything we build is intuitive and guided by experts, ensuring every Cashew user feels in control of their next move.
We've seen firsthand how companies struggle with uncertainty.
Not knowing whether to focus on this flavour or that flavour, whether to prioritize a specific feature or in-store experience, or if what is most unique about their business is what people actually care about. These uninformed "best guesses" can lead to significant expenses and wasted effort. We wanted marketers and business owners to feel confident about what to do next and why, because at the end of the day, building a successful business goes hand in hand with understanding what your customer needs.
However, gaining this understanding has typically been out of reach because it's often too costly, time-consuming or superficial. We built Cashew for those who believe in creating something lasting and meaningful—a brand, a product, or a user experience that truly resonates. It's about connecting with your customers, and building something that stands the test of time.
Try Cashew, experience this value for yourself and forge ahead with confidence.
Addy's leadership is revolutionizing the market research industry. Her mission is to empower businesses of all sizes with accessible, expert-level customer insights.
Rose spearheads innovation at Cashew, tackling unmet customer needs with a user-centric vision. Her mission is to disrupt market research and revolutionize the way businesses gain insights
Waleed is a growth leader reimagining how organizations access and use research, making it faster, smarter, and more human. With a collaborative and strategic approach, he helps brands uncover insight, build clarity, and drive meaningful growth.
James leads our technology team and sets the vision for Cashew's unparalleled digital solution. James extensive technology background while working alongside researchers contributes to his expert level knowledge of our industry.
Kalin combines technical knowledge and programming skills with abstract, creative thought — a skill set especially useful for bridging the gap between heady technical concepts and memorable customer experiences.
Tahir is a two-time founder across e-commerce and CPG with a deep understanding of how modern brands think, operate, and grow. His experience spans companies across F&B, financial services, and tech, giving him a unique, founder-driven perspective. He brings this lens to the world of research, helping shape how organizations access and leverage meaningful insights.
Carissa holds a Masters Degree in Market Research and Consumer Insights and is driven by curiosity. She is passionate about aligning technology with human values, ethics, and accessibility while digging into the insights that make life better for customers and communities.
Michelle works with brands in a marketing executive capacity, often stepping in as a fractional CMO to help companies navigate growth, repositioning, or transformation. She brings extensive experience from senior leadership roles including VP of Marketing at BeaverTails Canada and SVP, Managing Director at McCann Montreal.
We're based out of Calgary and Toronto, but we've worked in distributed teams long enough to know that "remote" doesn't mean "living in Slack and Zoom for 8 hours straight." We're all about balance.
We're here to build, not spend our time fiddling with configuration or debugging the latest hotness from a bleeding edge framework. If it drives the business forward, it's worth our time.
Twice a year, we bring the whole team together for in-person meetups, fully covered by us. It's a chance to connect and recharge as a team.
Think health benefits, flexible PTO, and a discretionary budget to do your best work. Because you shouldn't have to choose between a job you love and perks that make life easier.
We are relentless about learning and iterating quickly but balance that with contexts that require more caution. For example, we prioritize speed for social features but take extra care with any code touching any private data.
We believe in doing meaningful work without the grind. Whether it's celebrating small wins, respecting your downtime, or just creating an environment where you can be yourself—we're here for it all.
NO ROLES OPEN RIGHT NOW—BUT THAT'S BOUND TO CHANGE.
We're building fast, and we'll need great people to help us shape what's next. Check back soon or get in touch if you're excited about what we're doing.
