LET’S GET THE BALL ROLLING

Meet the experts
redefining market research.

95%

client confidence score  in
 business decisions post research

50

clients served

10x

faster than the industry standard

100K+

panelists surveyed

We help visionaries turn research into bold
decisions that
resonate.

Our Values

We innovate for a purpose

We’re redefining what market research looks like, and to us, nothing is more worthy of our effort than delivering sophisticated insights to folks motivated to make an impact. We channel our expertise to refine our business, just as we do with our data.

We lead with empathy

Empathy shapes everything we do, from creating user-friendly experiences to research questions that go deeper. By stepping into our clients’ and panelists’ shoes, our insights are relevant, actionable, and built on genuine relationships.

We simplify the complex

Great insights should be easy to understand and use. We cut through complexity, allowing clients to focus on what truly matters. By presenting data clearly and concisely, we transform overwhelming information into straightforward insights that empower clear decisions.

We bring delight to every experience

Creating a delightful user experience is at the heart of what we do. We aim to excite our clients with our work, turning even the most newbie researcher into a data nerd. We infuse our personality into all of our user interactions because life is too short for corporate jargon.

We empower people to create impact

We empower users to make big waves and confident decisions. By amplifying the voices of consumers, our research helps clients better understand their audience. Everything we build is intuitive and guided by experts, ensuring every Cashew user feels in control of their next move.

A note from our founders

We’ve seen firsthand how companies struggle with uncertainty.

Not knowing whether to focus on this flavour or that flavour, whether to prioritize a specific feature or in-store experience, or if what is most unique about their business is what people actually care about. These uninformed “best guesses” can lead to significant expenses and wasted effort. We wanted marketers and business owners to feel confident about what to do next and why, because at the end of the day, building a successful business goes hand in hand with understanding what your customer needs.

However, gaining this understanding has typically been out of reach because it’s often too costly, time-consuming or superficial. We built Cashew for those who believe in creating something lasting and meaningful—a brand, a product, or a user experience that truly resonates. It's about connecting with your customers, and building something that stands the test of time.

Try Cashew, experience this value for yourself and forge ahead with confidence.

Addy Graves, CEO
Rose Wong, COO

meet the team.

Addy Graves

CEO & Co-Founder

Addy's leadership is revolutionizing the market research industry. Her mission is to empower businesses of all sizes with accessible, expert-level customer insights.

Rose Wong

Co-Founder & COO

Rose spearheads innovation at Cashew, tackling unmet customer needs with a user-centric vision. Her mission is to disrupt market research and revolutionize the way businesses gain insights

Waleed Nesyif

Chief Growth Officer

Waleed is a data-driven partnership and growth  leader focused on the client experience. He  leverages friendship and authenticity to align client needs with Cashew’s solution.

James Sheldon

Chief Technology Officer

James leads our technology team and sets the vision for Cashew’s unparalleled digital solution. James extensive technology background while working alongside researchers contributes to his expert level  knowledge of our industry.

Steph MacDonald

Marketing & Research Lead

Steph leads our brand and marketing. As a researcher herself, she knows firsthand the impact of quality insights and is on a mission to deliver game-changing data to growing businesses.

Kalin Otto

Senior Software Engineer

Kalin combines technical knowledge and programming skills with abstract, creative thought — a skill set especially useful for bridging the gap between heady technical concepts and  memorable customer experiences.

Tahir Natha

Strategy & Business Development Manager

Tahir is an ambitious growth  focused all-star. He is a natural CPG community builder, networker and  brings real-world experience to scaling growing brands.

Why join our team.

We’re a remote-first company.

We’re based out of Calgary and Toronto, but we’ve worked in distributed teams long enough to know that “remote” doesn’t mean “living in Slack and Zoom for 8 hours straight.” We’re all about balance.

We keep our tech choices practical.

We’re here too build, not spend our time fiddling with configuration or debugging the latest hotness from a bleeding edge framework. If it drives the business forward, it’s worth our time.

We also believe in the value of in-person interaction.

Twice a year, we bring the whole team together for in-person meetups, fully covered by us. It’s a chance to connect and recharge as a team.

We’re a real company with bona fide full time jobs.

Think health benefits, flexible PTO, and a discretionary budget to do your best work. Because you shouldn’t have to choose between a job you love and perks that make life easier.

We balance shipping with quality tradeoffs.

We are relentless about learning and iterating quickly but balance that with contexts that require more caution. For example, we prioritize speed for social features but take extra care with any code touching any private data.

We care about work that feels good.

We believe in doing meaningful work without the grind. Whether it’s celebrating small wins, respecting your downtime, or just creating an environment where you can be yourself—we’re here for it all.

Careers at Cashew.

No roles open right now—but that’s bound to change.

We’re building fast, and we’ll need great people to help us shape what’s next. Check back soon or get in touch if you’re excited about what we’re doing.

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Research with confidence.

Every great idea starts somewhere. With Cashew, you get to team up with experts, uncover insights that matter, and make real impact along the way.