Validated audience segments
Informed messaging strategy
Sharper competitive positioning
Actionable next steps
Client Feature - Binge Snacks + Cashew Research
Binge Snacks is where fun meets functional, delivering a snack that satisfies both the inner child and the outer adult.
The Challenge
Binge Snacks was at a pivotal moment: with their product still in development, they needed to deeply understand consumer preferences, purchasing behaviors, perceptions of health, and the competitive landscape. Their goal was clear - craft a messaging and positioning strategy rooted in what real snackers want, not just what the brand hoped to deliver.
Our Solution
Within days, Cashew identified core consumer preferences, unmet needs, purchasing behaviors, decision drivers, and benchmarked perceptions of health and wellness in snacks. We also analyzed the competitive landscape, enabling Binge to confidently take the next steps toward a successful launch.
We gained a clear understanding of our target consumers' preferences and unmet needs. This clarity shaped our product around what snackers truly value while revealing gaps in the market that Binge is uniquely positioned to fill.
By mapping purchasing behaviors and decision drivers, we discovered exactly what motivates our customers at the shelf and online. These insights empowered us to tailor our go-to-market strategy and meet consumers where they are.
Benchmarking health perceptions and analyzing the competitive landscape gave us a clear view of where Binge stands in the market. Testing messaging strategies helped us craft communications that resonate, differentiate, and build trust.