Insight 1
Buy Now, Pay Later is Gen Z’s budgeting hack
61.6% of Gen Z say BNPL helps them budget, and 66.9% value its flexibility, showing they see it as a financial tool, not traditional credit.
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Data drop:Gen Z Payment Plans
How the most budget-conscious generation turned “Buy Now, Pay Later” into a lifestyle strategy.
Sample size:151
Geography:Canada
Publication date:April 2025
Sample size:151
Geography:Canada
Publication date:April 2025
KEY takeaways
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Insight 2
Flexible Payments are the new norm
Nearly 2 in 3 consumers embrace flexible payment options, with 39.7% positive and just 4% strongly negative, showing broad market acceptance.
Insight 3
Flexible, risky, and surprisingly stigma-free
67% of users value BNPL’s flexibility, 51% acknowledge overspending risk, yet only 30% feel embarrassed, showing users weigh benefits and dangers openly.
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Our CEO's take:
Gen Z Payment Plans
Gen Z is using payment plans as a smart financial management tool, for everything from tuition to takeout. Watch Cashew CEO, Addy Graves break down the data and reveal exactly who brands should be targeting with these services.
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