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KNOW YOUR CUSTOMER
Think you know your customer? Put it to the test and see where you land.
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answers straight from the source.
Case studies, data drops, and expert perspectives.
Featured drop
The Menopause Blind Spot
We’ve gotten better at talking about menopause. Now, support needs to catch up.
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35% of women who raised menopause with a healthcare provider were told it was just aging or stress.
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Platform
Add Images & Video to Your Survey Questions
Make your surveys more engaging with rich visuals. Learn how to quickly add images or videos directly to your Cashew survey questions.
What's new
Cashew
Fresh Is the New Original
Why human insight is becoming the last real competitive advantage in an AI world.
What's new
Health and Wellness
The Menopause Blind Spot
We’ve gotten better at talking about menopause. Now, support needs to catch up.
What's new
Personal Care
joni
See how research-led content helps joni® turn consumer insights into strategic action.
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Culture and Society
The Capacity Gap
How paid services became part of the modern support system.
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Culture and Society
The New Rules of Growing Up
Consumers are redefining what “making it” means.
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Functional Beverage
Greenhouse
How Greenhouse is turning consumer insight into stronger category leadership and sharper decisions.
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Case Study
Case Study
Financial Technology
Helcim
How understanding the market beyond internal data guided confident decisions.
Case Study
Apparel
Good Man Brand
How this mid-market brand identified key customer segments to drive growth.
Data Drop
Case Study
Food & Beverage
Side Piece Snacks
How this snack brand validated key messaging and positioning through research.
Data Drop
Case Study
Non-Profit
Girls Forward Foundation
How this organization shaped its rebrand using supporter and public insights.
Data Drop
Retail and Commerce
The Dupe Report
Why dupe culture is becoming a movement and who is behind it.
Case Study
Creative Agency
Funday
How this agency turned consumer understanding into stronger creative ideas.
Data Drop
Retail and Commerce
The Returns Revolt
How return policies are killing sales before checkout.
Data Drop
Food and Grocery
The State of CPG
Dive into what is selling and stalling, and why grocery aisles are ground zero.
Data Drop
Retail and Commerce
Gen Z Payment Plans
How the most budget-conscious generation turned “Buy Now, Pay Later” into a lifestyle strategy.
Data Drop
Food and Grocery
The Plant-Based Paradox
What investors got wrong about plant-based meat, and how the numbers told a different story.
The people powering Cashew
The Cashew team
The people behind our research, product, and strategy work.
Our team brings deep experience across research, engineering, strategy, and business leadership. We are problem-solvers who think differently, challenge assumptions, and build smarter ways forward so you can move ahead with clarity and confidence. Innovation is at the core of how we help you grow.
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