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Case studies, data drops, and expert perspectives on market research and consumer insights.
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Data Drop
Case Study
Apparel
Good Man Brand
How this mid-market brand identified key customer segments to drive growth.
Data Drop
Case Study
Financial Technology
Helcim
How understanding the market beyond internal data guided confident decisions.
Data Drop
CPG
The State of CPG
Dive into what is selling and stalling, and why grocery aisles are ground zero.
Case Study
Food & Beverage
Side Piece Snacks
How this snack brand validated key messaging and positioning through research.
Data Drop
Gen Z
Gen Z Payment Plans
How the most budget-conscious generation turned “Buy Now, Pay Later” into a lifestyle strategy.
Case Study
Non-Profit
Girls Forward Foundation
How this organization shaped its rebrand using supporter and public insights.
Data Drop
Plant-Based
The Plant-Based Paradox
What investors got wrong about plant-based meat, and how the numbers told a different story.
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