Insight 1
Millennials are not cutting back — they are spending with intention.
59% say they shop strategically, splurging in some categories and saving in others. Only 18% show brand loyalty regardless of price.
Hero stats
Data drop hero and methodology stats.
Data drop:Grocery Chess
How millennials mastered shopping.
Sample size:783
Geography:Canada and USA
Publication date:May 2026
Sample size:783
Geography:Canada and USA
Publication date:May 2026
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
The kitchen is becoming millennials’ primary tool for saving money.
68% are cooking at home more than last year and 56% say it is to save money.
Insight 3
Discovery has moved from aisle to algorithm.
78% report buying food products influenced by social media. 37% have discovered new products or recipes from influencers.
Expert spotlight
Expert video and commentary.
Our CEO's take:
Grocery Chess
Rising grocery prices have not pushed Millennials into retreat. They have pushed them into strategy. Watch Cashew CEO, Addy Graves unpack the data and challenge how you think about what “strategic purchasing” really means.
Access the reportWHAT'S INSIDE THE interactive report
Interactive report
Interactive report preview and checklist.
What's inside the full interactive report
Explore the complete findings:
- ✓Intuitive dashboard
- ✓Survey building
- ✓Advanced analytics
- ✓Interactive reporting
Explore more
Call to action to explore more insights and findings.
YOUR NEXT breakthrough STARTSWITH REAL human insights.
Contact usStay connected.
Sign up to receive the latest research, product news, and thought leadership from Cashew.