Insight 1
Brand reliability wins the shelf
Brand reliability is the top purchase driver for Canadian consumers, with 64.75% rating it very or extremely important, far ahead of other factors.
Hero stats
Data drop hero and methodology stats.
Data drop:The State of CPG
Dive into what’s selling and stalling, and why grocery aisles are ground zero for brand survival.
Sample size:1200
Geography:Canada
Publication date:June 2025
Sample size:1200
Geography:Canada
Publication date:June 2025
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
For Canadian consumers, clean labels come first
40% of consumers explicitly reject artificial ingredients, and an additional 32% actively seek healthier product options
Insight 3
The biggest barrier to snack purchases isn’t indulgence
Perceived value, driven by price, ingredients, and quality, is the biggest barrier to snack purchases.
Expert spotlight
Expert video and commentary.
Our CEO's take:
The State of CPG
When it comes to snacks and treats, emotion drives the connection, and packaging makes the introduction. Watch Cashew CEO, Addy Graves break down the data behind why some brands dominate the shelf… and why others miss the moment.
Access the reportWHAT'S INSIDE THE interactive report
Interactive report
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What's inside the full interactive report
Explore the complete findings:
- ✓Intuitive dashboard
- ✓Survey building
- ✓Advanced analytics
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