How Cashew Unlocked the Voice of the Consumer for a Smarter Go-to-Market Strategy
Validated Audience Segments
Informed Messaging Strategy
Sharper Competitive Positioning
Actionable Next Steps
"I was initially worried we might be too early for research, but the insights we gained shaped not just our messaging, but our entire business strategy."
Binge Snacks is where fun meets functional, delivering a snack that satisfies both the inner child and the outer adult.
A brief overview.
The Challenge
Binge Snacks was at a pivotal moment: with their product still in development, they needed to deeply understand consumer preferences, purchasing behaviors, perceptions of health, and the competitive landscape. Their goal was clear - to craft a messaging and positioning strategy rooted in what real snackers want, not just what the brand hoped to deliver.
Our Solution
Within days, Cashew identified core consumer preferences, unmet consumer needs, mapped purchasing behaviours, decision drivers, benchmarked perceptions of health and wellness in snacks, and analyzed the competitive landscape of our category. This enabled Binge to confidently take their next steps towards a successful launch of their first product.
The results.
We gained a clear understanding of our target consumers’ preferences and unmet needs. This allowed us to shape our product offering around what snackers truly value, delivering on both taste and health, while identifying gaps in the market that Binge is uniquely positioned to fill.
By mapping purchasing behaviours and decision drivers, we discovered exactly what motivates our customers at the shelf and online. These insights empowered us to tailor our go-to-market strategy, ensuring we meet consumers where they are and speak directly to what influences their buying decisions.
Benchmarking health perceptions and analyzing the competitive landscape gave us a clear view of where Binge stands in the market. Testing our messaging strategies helped us craft communications that resonate, differentiate, and build trust, setting Binge apart as a compelling choice in the healthy snacks category.
"Cashew Research’s platform made it easy to get high-quality data fast, and their team helped us turn numbers into real-world actions."
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Research with confidence.
Every great idea starts somewhere. With Cashew, you get to team up with experts, uncover insights that matter, and make real impact along the way.
