How Cashew helped Good man Brand define their
competitive edge.
Messaging pillars
Market segments
Priority segments
Increase in confidence for paid targeting
“As a brand it was very important that we
test our theories
and our assumptions"
Co-founded in 2016 by NFL quarterback Russell Wilson, Good Man Brand creates evolved essentials for the modern man - timeless, sustainable style with a premium edge. Their 5-star sneakers and bestselling apparel let you focus on life, not your wardrobe. Good Man Brand is proudly B-Corp certified and they give back 3% to the Why Not You Foundation.
A brief overview.
The Challenge
Good Man Brand’s focus was to gain a clear understanding of Good Man Brand’s current customer base by identifying key customer segments. This perspective will enable tailored messaging and product strategies which resonate with distinct groups of buyers, including potential new audiences.
Our Solution
Cashew conducted a market segmentation study to assess demographic, behavioural, and attitudinal data to identify distinct customer segments. This enabled Good Man Brand to understand key drivers of sales, customer motivations, and optimize communication strategies for each customer segment.
The results.
Cashew’s research highlighted the importance of providing premium, modern essentials where style meets purpose—a cornerstone of who we are.
.png)
Our vision from our always-on giveback partnership with Why Not You Foundation to investing in more sustainably sourced materials and supply chain.
This research enabled us to develop tailored messaging, refine channel strategies, and apply these learnings to innovate future product collections
“The insights from this collaboration were truly a
wow moment
for our team"
Research with confidence.
Every great idea starts somewhere. With Cashew, you get to team up with experts, uncover insights that matter, and make real impact along the way.
