Data drop hero and methodology stats.
The differentiation problem in today’s content
Key takeaway cards for this data drop.
65% of marketers say they have differentiation anxiety. One of the biggest frustrations is consistently generating fresh, engaging topics that resonate with our audience while staying aligned with our brand voice and business goals.
71% publish content weekly or more. 66% have used original research in the past 90 days.
Customer intimacy and standing out from AI-generated content are the most appealing potential benefits. Internal justification and PR-focused messaging are the least appealing.
Expert video and commentary.
Our CEO's take:
Everyone Said That
AI made content easy. It also made everything sound the same. In our latest Data Drop, 65% of marketers say they have differentiation anxiety, caught in a sea of sameness as output ramps up and originality gets harder to find. Watch Cashew CEO, Addy Graves break down what’s driving it.
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