The collective
Behind every data point, a person who meant it.
Cashew runs proprietary research with real, vetted people, then turns what they actually said into signal your team can use.
- too safe
- finally specific
- actually us
- said the quiet part
- didn’t land
“Every brand is saying the same thing right now.”
“I don’t trust a stat unless I know who they asked.”
“Half the reports I read cite the same survey from 2023.”
In good company
How it works
Question to People to Insights to Outcomes
How a Cashew study runs, step by step
01
Ask
Start with the question.
A new campaign. A product decision. Something your team keeps debating. Bring Cashew the thing you need to understand.
Research objective
What makes people want to buy my product with their friends, and how can I encourage group purchases?
Who we’re asking
Consumers, 18-35, USA
02
Reach real people
Hear from people who actually exist.
Research is fielded to Cashew’s vetted consumer and B2B network. Real humans, fresh responses — never synthetic audiences or recycled panel data.
03
Gather insights
Turn hundreds of answers into signal.
Cashew helps surface the patterns, priorities and differences inside the responses — without flattening everyone into one average.
Shared Experience
65%
Social Activity
48%
Group Convenience
37%
Joint Discovery
33%
Peer Influence
22%
Shared Need
19%
Event Planning
4%
04
Gather insights
See what the average misses.
Compare segments. Explore what changed. Find the outliers, contradictions and details that make the answer useful.
05
Outcomes
Leave with something your team can use.
Compare segments. Explore what changed. Find the outliers, contradictions and details that make the answer useful.
1Takeaway
Someone Has To Go First
Group purchases rarely start with the entire group deciding together. They often begin with one person making the first move. Once someone commits, inviting friends feels easier and more natural.
Group purchases were 2.4× more likely when one person initiated the purchase.
2Takeaway
If They’re In, I’m In
Friends act as a shortcut for decision-making. Seeing people they trust participate makes consumers feel more confident about trying something themselves.
47% said they would try a product they had not considered if several friends were buying it.
3Insight
People need to buy from a company a lot to join their loyalty program.
This presents a challenge for Winner’s Edge. However, with the right incentive and messaging, it could be a no-brainer for them to join.
The real story
Uncovered with Cashew
We use Cashew to find stories. You can too.
Our Data Drops start the same way your research would: with a question, a study built in Cashew, and fresh answers from real people. Explore the findings and the stories we created from them. Then imagine what your team could uncover about its own audience.
- 01
The Menopause Blind Spot
We’ve gotten better at talking about menopause. Now, support needs to catch up.
Health and Wellness - 02
The Capacity Gap
How paid services became part of the modern support system.
Culture and Society - 03
The New Rules of Growing Up
Consumers are redefining what “making it” means.
Culture and Society
what our customers think
testimonials
How Cashew worked with brands to develop research-led content with fresh market narratives.
32% would choose a road trip as a dream summer vacation.
51% of summer travelers are planning a road trip.
48% expect to spend 10+ hours on the road for their trip.
Turo’s 2026 USA Road Report explored how rising costs, shifting priorities, and emerging technology are reshaping how Americans think about car ownership, travel, and mobility.
Read MorePearson’s 2026 Value of IT Certification Employer Report explored how certification strengthens talent, improves productivity, and prepares workforces for a rapidly changing tech landscape.
joni’s Cost of Silence study brought real experiences to light and showed that period poverty requires systemic change.
Envoy’s Standard Deviations study explored how brands can evolve, stay consistent, and remain relevant in a rapidly changing cultural landscape.
The people powering Cashew
Researchers, engineers, strategists and operators who'd rather challenge an assumption than repeat one. We build smarter ways forward so you can move with clarity — and say something nobody else can.
Meet the teamwhat’s Next