Research-led content
Original stories don’t come from new ideas. They come from new data.
Cashew delivers fresh proprietary data to help brands produce content worth sharing.
The content challengeDifferentiation is the biggest content challenge.
- 01
DIFFERENTIATION ANXIETY IS THE NEW NORMAL
65% of marketers say they have differentiation anxiety. Sounding like everyone else has stopped being an edge case and become the default setting.
- 02
VOLUME STOPPED BEING A STRATEGY
71% publish content weekly or more. When everyone is shipping constantly, cadence is table stakes. It is no longer the thing that gets you noticed.
Source: Cashew Research, Everyone Said That, 206 respondents across the US, published July 2026
- 03
EVERYONE IS DRAWING FROM THE SAME WELL
Shared tools, shared output. The same models, the same prompts, and the same public datasets are available to every team in your category. Identical inputs quietly produce identical ideas.
- 04
RESEARCH ALONE IS NOT THE EDGE
66% have used original research in the last 90 days. What separates brands now is whether that research surfaces a human truth nobody else is holding.
Source: Cashew Research, Everyone Said That, 206 respondents across the US, published July 2026
Powerful data that tells a story.
EXAMPLE 1:
- INSIGHT 1
THE AISLE IS LOCAL. GEN X TASTE ISN'T.
76% are seeking international or specialty foods. Only 23% say their primary grocery store offers a complete selection.
- INSIGHT 2
GLOBAL FLAVORS NEED MORE VISIBILITY.
34% buy international foods when something catches their eye. 28% mostly stick to familiar products but remain open to new cuisines. Only 13% describe themselves as active culinary explorers.
- INSIGHT 3
DISCOVERY STARTS IN THE AISLE.
37% discover new foods in-store. 48% buy international foods to try something new.
EXAMPLE 2:
- INSIGHT 1
WEALTHY SHOPPERS ARE TURNING AWAY FROM TRADITIONAL LUXURY BRANDS
Consumers earning $150K–$174K are rejecting status-driven luxury, favoring high-quality brands that deliver accessible, enjoyable experiences.
- INSIGHT 2
CONSUMERS EMBRACE DUPES AS A STATEMENT AGAINST ELITISM
Anti-elitism drives dupe purchases (71% agree luxury brands are too exclusive), far outweighing price concerns.
- INSIGHT 3
GEN-Z AREN'T JUST BUYING DUPES, THEY'RE SHARING THEM
31% of Gen-Z flaunt their dupes online, with 82% feeling proud, not ashamed.
DATA-LED CONTENT use case
Solutions
You probably have a great story. You just need to find it.
The right questions can turn audience data into a campaign people remember, a report people share, or an insight your competitors don’t have.
“What does our audience really think?”
Find the unexpected opinions and behaviours hiding beneath the obvious answers.
“Can we prove that?”
Build credible evidence behind the claims and ideas you want to put into market.
“What could we say that nobody else can?”
Create proprietary research and original data that gives your brand something genuinely ownable.
“Is there a headline in here?”
Turn interesting findings into sharp stories, angles, and content people actually want to engage with.
“Can we get answers from the people we care about?”
Hear directly from your target audience through real, validated responses.
“Can someone just help us get there?”
We’ll help you ask better questions, find the strongest insights, and turn them into a story worth telling.
Explore Cashew
Meet the collective
Fresh human perspective, every time
Meet the Cashew Collective, our own network of vetted consumer and B2B respondents. No synthetic data, no shortcuts. It’s built into the platform and ready the moment your study goes live.
Meet the CollectiveMillions
of vetted participants worldwide
5x
higher response rate compared to other survey panels
100%
real, engaged respondents.
24 Hours
to typical report output
what’s Next