65% of marketers say they havedifferentiation anxiety.

Cashew delivers fresh proprietary data to help brands produce content worth sharing.

Differentiation is the biggest content challenge.

01
DIFFERENTIATION ANXIETY IS THE NEW NORMAL
65% of marketers say they have differentiation anxiety. Sounding like everyone else has stopped being an edge case and become the default setting.
02
VOLUME STOPPED BEING A STRATEGY
71% publish content weekly or more. When everyone is shipping constantly, cadence is table stakes. It is no longer the thing that gets you noticed.
03
EVERYONE IS DRAWING FROM THE SAME WELL
Shared tools, shared output. The same models, the same prompts, and the same public datasets are available to every team in your category. Identical inputs quietly produce identical ideas.
04
RESEARCH ALONE IS NOT THE EDGE
66% have used original research in the last 90 days. What separates brands now is whether that research surfaces a human truth nobody else is holding.

Powerful data that tells a story.

EXAMPLE 1:

INSIGHT 1
THE AISLE IS LOCAL. GEN X TASTE ISN'T.
76% are seeking international or specialty foods. Only 23% say their primary grocery store offers a complete selection.
INSIGHT 2
GLOBAL FLAVORS NEED MORE VISIBILITY.
34% buy international foods when something catches their eye. 28% mostly stick to familiar products but remain open to new cuisines. Only 13% describe themselves as active culinary explorers.
INSIGHT 3
DISCOVERY STARTS IN THE AISLE.
37% discover new foods in-store. 48% buy international foods to try something new.

EXAMPLE 2:

INSIGHT 1
WEALTHY SHOPPERS ARE TURNING AWAY FROM TRADITIONAL LUXURY BRANDS
Consumers earning $150K–$174K+ are rejecting status-driven luxury, favoring high-quality brands that deliver accessible, enjoyable experiences.
INSIGHT 2
CONSUMERS EMBRACE DUPES AS A STATEMENT AGAINST ELITISM
Anti-elitism drives dupe purchases (71% agree luxury brands are too exclusive), far outweighing price concerns.
INSIGHT 3
GEN-Z AREN'T JUST BUYING DUPES, THEY'RE SHARING THEM
31% of Gen-Z flaunt their dupes online, with 82% feeling proud, not ashamed.

Content built on better data.

Explore how Cashew transforms raw research into compelling content across every channel.

Proprietary Data
Create exclusive insights and reports that become valuable marketing assets.
Campaign Proof Points
Back every story, campaign, and claim with evidence people can trust.
Unique Content Angles
Find unique audience truths that inspire original content and thought leadership.
Research Headlines
Turn research findings into stories that earn attention, coverage, and engagement.
Verified Insights
Hear directly from your target audience through real, validated responses.

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Real Humans. Real answers.

Cashew's human-first panel delivers insights you can trust. No bots, no simulations, no synthetic data—just real people, reaching hard-to-find audiences at scale with precision and depth.

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65% of marketers say they havedifferentiation anxiety.

Differentiation is the biggest content challenge.

DIFFERENTIATION ANXIETY IS THE NEW NORMAL

VOLUME STOPPED BEING A STRATEGY

EVERYONE IS DRAWING FROM THE SAME WELL

RESEARCH ALONE IS NOT THE EDGE

Powerful data that tells a story.

THE AISLE IS LOCAL. GEN X TASTE ISN'T.

GLOBAL FLAVORS NEED MORE VISIBILITY.

DISCOVERY STARTS IN THE AISLE.

WEALTHY SHOPPERS ARE TURNING AWAY FROM TRADITIONAL LUXURY BRANDS

CONSUMERS EMBRACE DUPES AS A STATEMENT AGAINST ELITISM

GEN-Z AREN'T JUST BUYING DUPES, THEY'RE SHARING THEM

DATA-LED CONTENT use case

Content built on better data.

Proprietary Data

Campaign Proof Points

Unique Content Angles

Research Headlines

Verified Insights

Explore Cashew

Real Humans. Real answers.

YOUR NEXT breakthrough STARTSWITH REAL human insights.