Insight 1
The aisle is local. Gen X taste isn’t.
76% are seeking international or specialty foods. Only 23% say their primary grocery store offers a complete selection.
Hero stats
Data drop hero and methodology stats.
Data drop:Kimchi Over Ranch
The surprising evolution of the Gen X grocery cart
Sample size:973
Geography:Canada and USA
Publication date:June 2026
Sample size:973
Geography:Canada and USA
Publication date:June 2026
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
Global flavors need more visibility.
34% buy international foods when something catches their eye. 28% mostly stick to familiar products but remain open to new cuisines. Only 13% describe themselves as active culinary explorers.
Insight 3
Discovery starts in the aisle.
37% discover new foods in-store. 48% buy international foods to try something new.
Expert spotlight
Expert video and commentary.
Our CEO's take:
Kimchi Over Ranch
Kimchi isn’t losing to ranch. It’s losing to a shift in how Gen X shops. There’s a widening gap between what Gen X shoppers are looking for and what grocery stores actually deliver. Watch Cashew CEO, Addy Graves break down the data and what it means for grocery discovery.
Access the reportWHAT'S INSIDE THE interactive report
Interactive report
Interactive report preview and checklist.
What's inside the full interactive report
Explore the complete findings:
- ✓Intuitive dashboard
- ✓Survey building
- ✓Advanced analytics
- ✓Interactive reporting
Explore more
Call to action to explore more insights and findings.
YOUR NEXT breakthrough STARTSWITH REAL human insights.
Contact usStay connected.
Sign up to receive the latest research, product news, and thought leadership from Cashew.