Insight 1
Wealthy shoppers are turning away from traditional luxury brands
Consumers earning $150K–$174K+ are rejecting status-driven luxury, favoring high-quality brands that deliver accessible, enjoyable experiences.
Hero stats
Data drop hero and methodology stats.
Data drop:The Dupe Report
Dupes aren’t just for deal hunters anymore. They’re a flex and your most loyal, high-income customers are in on it.
Sample size:1072
Geography:Canada and USA
Publication date:October 2025
Sample size:1072
Geography:Canada and USA
Publication date:October 2025
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
Consumers embrace dupes as a statement against elitism
Anti-elitism drives dupe purchases (71% agree luxury brands are too exclusive), far outweighing price concerns.
Insight 3
Gen-Z aren’t just buying dupes, they’re sharing them
31% of Gen-Z flaunt their dupes online, with 82% feeling proud, not ashamed
Expert spotlight
Expert video and commentary.
Our CEO's take:
The Dupe Report
Dupe culture is having a moment. Shoppers are embracing dupes, without guilt, and the biggest drivers might surprise you. Watch Cashew CEO, Addy Graves break down the data and reveal why consumers are moving away from luxury.
Access the reportWHAT'S INSIDE THE interactive report
Interactive report
Interactive report preview and checklist.
What's inside the full interactive report
Explore the complete findings:
- ✓Intuitive dashboard
- ✓Survey building
- ✓Advanced analytics
- ✓Interactive reporting
Explore more
Call to action to explore more insights and findings.
YOUR NEXT breakthrough STARTSWITH REAL human insights.
Stay connected.
Sign up to receive the latest research, product news, and thought leadership from Cashew.