Insight 1
Success isn’t just about stuff anymore.
42% say becoming financially independent deserves as much recognition as traditional milestones. 27% say mental health deserves as much recognition as traditional milestones.
Hero stats
Data drop hero and methodology stats.
Data drop: The New Rules of Growing Up
Consumers are redefining what “making it” means
Sample size:2006
Geography:Canada and USA
Publication date:August 2026
Sample size:2006
Geography:Canada and USA
Publication date:August 2026
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
There’s no such thing as “on time”.
38% hit most traditional milestones on their expected timeline. 24% are still working toward many of them.
Insight 3
People aren’t just delaying. They’re rethinking.
43% say they research more before making major purchases. 29% say they simply delay those purchases longer.
Expert spotlight
Expert video and commentary.
Our CEO's take:
The New Rules of Growing Up
Success isn’t following the old checklist anymore. It’s becoming more personal, more flexible, and less tied to a traditional timeline. Watch Cashew CEO, Addy Graves break down the data behind how people across the U.S. and Canada are redefining what it means to “make it”, and what the new rules of growing up look like.
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- ✓Intuitive dashboard
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- ✓Advanced analytics
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