Insight 1
The plant-based meat industry is selling the wrong story.
Occasional plant-based meat buyers prioritize taste (76.8%) and price (71.9%) over environmental impact.
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Data drop hero and methodology stats.
Data drop:The Plant-Based Paradox
What investors got wrong about plant-based meat, and how the numbers told a different story.
Sample size:310
Geography:Canada
Publication date:May 2025
Sample size:310
Geography:Canada
Publication date:May 2025
KEY takeaways
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Key takeaway cards for this data drop.
Insight 2
Plant-based has reached consumers, but not their habits.
57% of consumers are already purchasing plant-based alternatives, but only 20% are regular consumers.
Insight 3
Plant-based alternatives are gaining positive momentum.
Nearly 40% of consumers report increasingly positive perceptions of plant-based meat alternatives, while only 7.4% report negative shifts.
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Our CEO's take:
The Plant-Based Paradox
The plant-based meat industry has raised billions but the results are sobering. After raising $450M, Meati sold for just $4M. But the problem isn’t demand. Watch Cashew CEO, Addy Graves break down the data and discover the insights that could change how brands approach the plant-based market.
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Explore the complete findings:
- ✓Intuitive dashboard
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