Insight 1
Charging for returns is terrible for sales.
47% hesitate to buy if returns are not free, and 35% add items to cart expecting to return them.
Hero stats
Data drop hero and methodology stats.
Data drop:The Returns Revolt
How Return Policies Are Killing Sales Before Checkout
Sample size:2008
Geography:Canada and USA
Publication date:February 2026
Sample size:2008
Geography:Canada and USA
Publication date:February 2026
KEY takeaways
Takeaways grid
Key takeaway cards for this data drop.
Insight 2
Sizing is a bigger problem than you think.
Size uncertainty dominates return triggers at 41%, occurring 38% more than the next highest factor.
Insight 3
Your biggest returners are not Gen-Z.
Shoppers aged 45+ make up half of returners. The largest group is 65+.
Expert spotlight
Expert video and commentary.
Our CEO's take:
The Returns Revolt
Returns aren't an ops problem anymore. They're a revenue problem. And your customers are voting with their carts. Watch Cashew CEO, Addy Graves break down the data and reveal the insights that could reshape your returns strategy.
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