A clearer picture of what supporters value
Smarter messaging and brand strategy
Strategic program growth
Faster, confident decisions
Client Feature - Girls Forward Foundation + Cashew
Gabriela EstradaExecutive Director, Girls Forward Foundation
Girls Forward empowers girls across Canada through sport, mentorship, and leadership programs. By breaking down barriers to participation and fostering inclusive spaces, the organization helps young women gain the confidence, resilience, and skills to thrive.
The Challenge
Girls Forward (formerly Fast and Female) came to Cashew Research during a pivotal moment in their evolution. They were rebranding and refining their mission and wanted to be sure their new identity reflected the voices of their supporters and the wider public.
Our Solution
Cashew designed a research program that brought together over 1,200 voices across Canada. Every step of the process - from survey build to delivery of insights - was completed in days, not weeks. The result: timely clarity that helped leadership move fast and confidently.
Testing potential names revealed that Girls in Sport Foundation Canada resonated most clearly, offering transparency, inclusivity, and national identity. These findings shaped the rebrand and messaging, ensuring resonance across audiences.
The research revealed unmet demand in specific communities. Girls Forward identified where to direct future programming investments for deeper, more inclusive national impact.
Cashew's data pinpointed what builds trust and loyalty for donors and their giving process. This intelligence sharpened fundraising strategy and boosted donor confidence.
Gabriela EstradaExecutive Director, Girls Forward Foundation