How Cashew Research Helped Girls Forward Rebrand, Refocus, and Strengthen its Mission
A Clearer Picture of What Supporters Value
Smarter Messaging and Brand Strategy
Strategic Program Growth
Faster, Confident Decisions
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“Cashew’s actionable insights gave us the clarity to innovate confidently and make sure our programs truly resonate with girls and their support networks.”
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Girls Forward empowers girls across Canada through sport, mentorship, and leadership programs. By breaking down barriers to participation and fostering inclusive spaces, the organization helps young women gain the confidence, resilience, and skills to thrive.
A brief overview.
The Challenge
Girls Forward (formerly Fast and Female) came to Cashew Research during a pivotal moment in their evolution. They were rebranding and refining their mission and wanted to be sure their new identity reflected the voices of their supporters and the wider public.
Our Solution
Cashew designed a research program that brought together over 1,200 voices across Canada. Every step of the process - from survey build to delivery of insights - was completed in days, not weeks. The result: timely clarity that helped leadership move fast and confidently.
The results.
Testing potential names revealed that Girls in Sport Foundation Canada resonated most clearly, offering transparency, inclusivity, and national identity. These findings shaped the rebrand and messaging, ensuring resonance across audiences.
The research revealed unmet demand in specific communities. Girls Forward identified where to direct future programming investments for deeper, more inclusive national impact.
Cashew’s data pinpointed what builds trust and loyalty for donors and their giving process. This intelligence sharpened fundraising strategy and boosted donor confidence.
"Cashew's report made it easy to know our audience fast, and their team helped us turn numbers into confident decisions."
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Research with confidence.
Every great idea starts somewhere. With Cashew, you get to team up with experts, uncover insights that matter, and make real impact along the way.
